Ferrari Purosangue 2023 in Pakistan
Ferrari is a name that has always been associated with speed, precision, and Italian craftsmanship. Traditionally, the brand has been known for producing supercars and hypercars that rule the racetrack and the streets. However, 2023 marked a revolutionary step for Ferrari with the launch of the Ferrari Purosangue, its first-ever SUV.
Unlike other high-performance brands that entered the SUV segment years earlier, Ferrari took its time to ensure that the Purosangue was not just another SUV but a Ferrari in every sense — powerful, luxurious, and uncompromising in performance.
For Pakistan, the Ferrari Purosangue 2023 is a statement of wealth, status, and passion for automobiles. It redefines what a luxury SUV means in the local market by combining practicality, space, and everyday usability with Ferrari’s legendary racing DNA.
Ferrari Purosangue 2023 Price in Pakistan
The Purosangue is a super-luxury SUV, and importing it into Pakistan involves hefty customs duties, taxes, and dealer margins.
| Variant | Engine | Transmission | Estimated Price in Pakistan (PKR) |
|---|---|---|---|
| Ferrari Purosangue 6.5L V12 | 6.5L Naturally Aspirated V12 | 8-Speed Dual-Clutch Automatic | 180,000,000 – 200,000,000 |
Note: Prices vary based on exchange rates, taxes, and import costs.
Exterior Design – Ferrari DNA in SUV Form
The Ferrari Purosangue 2023 exterior is a true work of art, merging Ferrari’s design language with the practicality of an SUV. The vehicle is sculpted with aerodynamic precision, ensuring it looks aggressive yet elegant.
Exterior Features
| Feature | Description |
|---|---|
| Headlights | Slim LED headlights integrated into aerodynamic design |
| Grille | Wide front grille with active air vents |
| Wheels | 22-inch (front) and 23-inch (rear) alloy wheels |
| Body Lines | Sculpted aerodynamic lines with muscular stance |
| Exhaust | Quad exhaust pipes with sporty diffuser |
| Doors | Rear-hinged (suicide-style) rear doors for unique styling |
| Roof | Panoramic glass roof |
| Tail Lamps | Sleek Ferrari-style LED tail lamps |
The Purosangue redefines SUV styling by offering a unique blend of aggression, sportiness, and luxury appeal.
Interior – A Luxurious Ferrari Cabin
Inside, the Ferrari Purosangue 2023 delivers a luxury sports car cabin in an SUV body. With a driver-focused cockpit, premium materials, and modern technology, it makes no compromises on Ferrari’s commitment to elegance and exclusivity.Ferrari Purosangue 2023 in Pakistan
Interior Features
| Feature | Description |
|---|---|
| Seating | 4-seat layout with premium leather upholstery |
| Infotainment | Dual 10.2-inch digital screens |
| Instrument Cluster | 16-inch fully digital driver display |
| Comfort | Electrically adjustable heated & ventilated seats |
| Climate Control | Dual-zone automatic climate control |
| Sound System | Burmester 21-speaker premium system |
| Interior Lighting | Customizable ambient LED lighting |
| Cargo Space | 473 liters boot capacity |
The Purosangue’s cabin is tailored for both luxury and performance driving, offering comfort while maintaining Ferrari’s sporty essence.
Engine & Performance – V12 Powerhouse
The Ferrari Purosangue 2023 stays true to Ferrari’s heritage by offering a naturally aspirated V12 engine, a rare gem in today’s SUV market.
Engine Specifications
| Engine | Horsepower | Torque | Transmission | 0–100 km/h | Top Speed |
|---|---|---|---|---|---|
| 6.5L Naturally Aspirated V12 | 715 hp | 716 Nm | 8-Speed Dual-Clutch Automatic | 3.3 seconds | 310 km/h |
Performance Highlights
- All-Wheel Drive (AWD) for stability and control.
- Four-wheel steering for sharp handling.
- Adaptive air suspension with active ride control.
- Carbon-ceramic brakes for superior stopping power.
- Launch control system for rapid acceleration.
With its V12 roar and blistering speed, the Purosangue proves that it is not just a luxury SUV but a supercar in SUV clothing.
Safety Features – Ferrari Precision in Protection
Ferrari has equipped the Purosangue with advanced safety and driver-assist systems, ensuring maximum protection alongside performance.Ferrari Purosangue 2023 in Pakistan
Safety Features
| Feature | Description |
|---|---|
| Airbags | Full suite including side and curtain airbags |
| Adaptive Cruise Control | Maintains speed and distance |
| Lane Departure Warning | Alerts and corrects lane drifting |
| Blind Spot Monitoring | Assists during lane changes |
| Automatic Emergency Braking | Helps avoid collisions |
| Parking Assist | 360-degree camera with sensors |
| Traction Control | Ferrari Dynamic Control (FDC) system |
| Stability | Electronic stability program with AWD |
The Purosangue offers both Ferrari thrills and modern SUV safety standards, making it secure for long journeys.
Technology & Connectivity
As expected from a modern Ferrari, the Purosangue is loaded with advanced tech and connectivity features, ensuring a futuristic driving experience.
Tech Features
- Dual 10.2-inch passenger infotainment screens.
- Apple CarPlay & Android Auto integration.
- Voice recognition system.
- Over-the-air updates for infotainment.
- Heads-Up Display (HUD) with performance metrics.
- Custom driving modes: Comfort, Sport, Race.
- Wireless charging pad & USB-C fast charging ports.
The Purosangue proves that Ferrari can combine raw performance with digital luxury.
Ferrari Purosangue 2023 vs Lamborghini Urus Performante
| Feature | Ferrari Purosangue 2023 | Lamborghini Urus Performante 2023 |
|---|---|---|
| Price in Pakistan | PKR 180M – 200M | PKR 120M – 140M |
| Engine | 6.5L V12 | 4.0L Twin-Turbo V8 |
| Horsepower | 715 hp | 657 hp |
| Torque | 716 Nm | 850 Nm |
| 0–100 km/h | 3.3 sec | 3.5 sec |
| Top Speed | 310 km/h | 306 km/h |
| Drive System | AWD + 4-Wheel Steering | AWD |
| Interior | 4-seat luxury cabin | 5-seat sporty SUV cabin |
While the Urus is more common, the Ferrari Purosangue stands out as rare, powerful, and uniquely Ferrari, giving it a prestige advantage.
Why Ferrari Purosangue Redefines SUVs in Pakistan
- First Ferrari SUV – A revolutionary entry into the luxury SUV market.
- Naturally Aspirated V12 – Rare in today’s era, offering unmatched performance.
- Luxury + Practicality – A Ferrari you can use daily.
- Prestige Factor – Symbol of ultimate wealth and exclusivity.
- Performance DNA – Supercar speed with SUV comfort.
The Purosangue is not just another luxury SUV — it’s a category-defining vehicle that changes how Pakistanis view ultra-premium cars.
Conclusion
The Ferrari Purosangue 2023 in Pakistan is a groundbreaking vehicle that redefines what a luxury SUV should be. With its V12 powerhouse, advanced technology, safety systems, and Ferrari design DNA, it delivers supercar performance in a practical SUV body.
For Pakistani buyers, the Purosangue represents more than just a car — it’s an ultimate status symbol. At a price tag of over PKR 180 million, it is reserved for the elite, but it also guarantees exclusivity, prestige, and an unmatched driving experience.
With the Purosangue, Ferrari has proven that it can stay true to its heritage while embracing modern demands, making it the ultimate “SUV Redefined.”
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